Brand new cars only make people appreciate classics even more. Jeep recently brought back one of its most iconic SUV nameplates, and the natural thing to do is somehow take it back into the 1980s. Thus, you can now get your all-new Jeep Grand Wagoneer with woodgrain on the sides, and I honestly wouldn’t want it any other way.
The Wagoneer and the more luxurious Grand Wagoneer were around from 1963 until 1991. Right before the all-new SUVs made their debut last year, late-gen models from the 1980s peaked in popularity on Bring a Trailer and they’re still going strong.
Woodgrain trim was seriously unfashionable at one point, a symbol of tackiness and kitsch. However, companies that produce reproduction parts for classics with woodgrain may have found a new market after the arrival of the 2022 Grand Wagoneer.
And that’s precisely what you’ve got here. Wagonmaster is a Texas company specializing in restorations of this large retro SUV model. And they saw a market for woodgrain in 2022. Their product perfectly captures the spirit of that era and the design of the original, which Jeep supposedly made to make the Grand Wagoneer look luxurious.
How much is the 2022 Grand Wagoneer woodgrain kit?
At the moment, the part isn’t listed. But the “marine teak” vinyl costs $800 for the 1987-1991 models, and the lighter oak trim that goes around it costs another $1,000. Dealers are apparently ordering them, so they’re not cheap. Look at the bright side: no scratches from shopping carts!
The old side vinyl parts were basically 3M Di-Noc stickers. But Wagonmaster has got automotive-grade vinyl wrap onto which it adds this faux wood pattern.
They’ve actually got two designs. The main one is going to be big, wrapping down over two-thirds of the door. It goes over the door handles and reaches both ends of the vehicle. But there’s also a thinner strip version that’s supposed to replicate a woody.
For the record, the idea of wood on the sides comes from older cars which had large sections of bodywork made from real wood, including the doors. A 1948 Chevy Suburban Woody is an interesting example of that. But woodies were also a huge part of custom car culture. Growing up, I really loved 1942 Ford Custom Woody Wagon by Boyd Coddington. I think Chip Foose also built at least one.