To say the Lamborghini Urus is popular would be an understatement. The Italian marque enjoyed its best sales ever last year, with the SUV accounting for almost 60% of the 8,405 cars delivered worldwide. So, if you’re a celebrity driving such a Raging Bull, you not only compete for attention against fellow stars, but also battle non-famous folks touring the city in these Italian machines. Well, rapper Chief Keef’s latest solution to this social media problem is a full Scooby Doo transformation for his Urus.
Keith Farrelle Cozart, to use the Chicago rapper’s real name, was already up to speed with the Urus game, having previously given his Urus a widebody kit. The super-SUV had been lowered on massive Forgiato wheels, with all these changes giving the vehicle a non-typical stance, especially for its segment—you’ll find the former form of the Lambo in the second Insta post below.
Then again, the said aftermarket treatment has almost become the norm among certain owners, but we clearly can’t say that about the Mystery Machine attire the Sant’Agata Bolognese machine has recently received.
The transformation, which comes via a full-body wrap—the Forgiatos are included in the color scheme too—was completed by West Coast Customs—here’s what the did for rapper will.i.am’s G63-Faced Mercedes-AMG GT Four-Door one-off. While the original Mystery Machine is believed to be a mid-1960s a Dodge A100 or a Chevrolet G-Body van, this Urus certainly goes to great lengths to deliver a proper impersonation (notice the work on the side windows).
Peek inside the car, though, and you won’t find Scooby, Shaggy, Fred, Velma or Daphne, nor will you see too many custom items, save perhaps for the steering wheel.
How West Coast Customs and Chief Keef became popular over the years
Back in 2004 when the Burbank, California-based West Coast Customs rose to international fame via MTV’s Pimp My Ride show (hosted by rapper Xzibit), Cozart was a 9-year-old in Chicago. However, if we look back to 2011 when the shop further boosted its image via the Inside West Coast Customs reality show that featured a long list of famous names, we find Chief Keef rising to fame via the social media stage.
Considered one of the pioneers of the drill rap genre, which is inspired by the hardships endured by low-income communities and traces its roots to 2011 Chicago, the artist made a name for himself in the days when internet rappers weren’t as powerful as they are today.
And while the cartoonish transformation of this Lamborghini Urus, whose twin-turbo V8 delivers 650 hp stock, is polarizing to say the least, ignoring the Italian Mystery Machine simply seems impossible.